Music Video Direction + Production


Common “Universal Mind Control” (UMC) *Original

Los Angeles CA. USA

Behind The Scenes

On set photos | Media Announcements | Set Design Schematics

Fully transitioning from editing to directing took a few years and a bit of reinvention. Personally I had cut my locks of 11 years and professionally I changed my name to Bobby O’neill and launched Kiss Creative Films. Despite these various transitions, I had made such an impact as a non-linear film editor that many in the music industry continued to call me Katt. I mean really, who was a fooling.

Lesson learned = Advice shared: When considering a new identity with the intention of overcoming obstacles, igniting a new fire or just attempting to expand your public persona, always remember, you are only adding, never subtracting, to your knowledge and experience. People will always remember who you were until you show them who you are.


Toronto International Airport


Sean Diddy Combs