DiddyRuns.png
 

Post-Production, Non-linear Film Editing + Music Video Direction

 

In the beginning of my film career, going by the pseudonym Katt Brown, I delivered my first client music video film edit for Sean Combs Bad Boy Records. Through the enterprise I post-produce and edit a number of projects for the company eventually leading to my directorial debut, “Hold Ya Head” by The Notorious B.IG. + Bob Marley. This case study examines the creative production relationship between myself and one of my early and most impactful clients in film, entertainment mogul, Sean "Diddy" Combs.

New York NY., Los Angeles CA., Miami FL. USA

 

The Notorious B.I.G.’s “Hold Ya Head” featuring reggae legend Bob Marley, became my music video directorial debut. I directed the project under one of my many aliases, Bobby O'neill. The video features my inherent documentary-style of filmmaking, taking viewers on a journey through the urban neighborhoods of Miami FL. and Brooklyn, NY.

Biggie’s mom, Voletta Wallace, delivered a rare cameo in the video, standing on the steps of the brownstone where her and her son once lived.

Biggie’s mom, Voletta Wallace, delivered a rare cameo in the video, standing on the steps of the brownstone where her and her son once lived.

With little promotion the video quickly climbed into high rotation on BET and MTV. The popular video clip was the debut release from the album “The Notorious B.I.G. Duets: Final Chapter.

Execution of the video also required management of sensitive media that included personal video clips of B.I.G. on tour. I also became the creative liaison between Bad Boy Records and the Estate of Bob Marley submitting edits to secure final approval from the great reggae legend’s family.

 
Sean Combs and Tracy Waples, former GM of Bad Boy Entertainment, made an unprecedented move in the record industry by contracting me and my VGY Productions post-house to become their exclusive provider of post-production services.  In the terms of the year long contract, I would edit all music videos released by the label as well as oversee the overall post-production of documentary specials that were included on greatest hits enhanced cd’s. I was also charged with conceiving and executing all television advertisements for the forthcoming album releases which included projects from Bad Boys top stars including Mase, Carl Thomas, Mario Winans, and New Edition.

Sean Combs and Tracy Waples, former GM of Bad Boy Entertainment, made an unprecedented move in the record industry by contracting me and my VGY Productions post-house to become their exclusive provider of post-production services.

In the terms of the year long contract, I would edit all music videos released by the label as well as oversee the overall post-production of documentary specials that were included on greatest hits enhanced cd’s. I was also charged with conceiving and executing all television advertisements for the forthcoming album releases which included projects from Bad Boys top stars including Mase, Carl Thomas, Mario Winans, and New Edition.

I post-supervised, co-wrote, scored and edited the MTV Networks/Bad Boy Films Docu-drama "Diddy Runs The City”.  Under incredible time constraints I assembled and lead a team of editors, assistant editors, colorists, graphic artists, sound mixers and online editors in the creation of this 2-part, 90 minute documentary film.  Diddy Runs The City was a brand re-inventing documentary for the Sean Diddy Combs persona. Remembered for the humorous introduction of his “Hawkie” haircut, (his own version of the Mohawk), and the hilarious ‘Ice Bath" scene, Combs was his ever-entertaining self in the film. The mogul also gave viewers and in-depth look at the true meaning of his mantra “Don’t Stop, Can’t Stop, Won’t Stop”, as he pushed himself to his physical limits training for the New York City Marathon. He also exhibited a relentless commitment to fundraising and liaising with government agencies, like the NYC school board, and influential politicians, like Mayor Bloomberg.  In the end, Combs finished the marathon in 4hours, raising over $2 million in donations for the New York City school system.  To date, I consider the execution of “Diddy Runs The City” my proudest accomplishment in my post-production and non-linear editing career.

I post-supervised, co-wrote, scored and edited the MTV Networks/Bad Boy Films Docu-drama "Diddy Runs The City”.

Under incredible time constraints I assembled and lead a team of editors, assistant editors, colorists, graphic artists, sound mixers and online editors in the creation of this 2-part, 90 minute documentary film.

Diddy Runs The City was a brand re-inventing documentary for the Sean Diddy Combs persona. Remembered for the humorous introduction of his “Hawkie” haircut, (his own version of the Mohawk), and the hilarious ‘Ice Bath" scene, Combs was his ever-entertaining self in the film. The mogul also gave viewers and in-depth look at the true meaning of his mantra “Don’t Stop, Can’t Stop, Won’t Stop”, as he pushed himself to his physical limits training for the New York City Marathon. He also exhibited a relentless commitment to fundraising and liaising with government agencies, like the NYC school board, and influential politicians, like Mayor Bloomberg.

In the end, Combs finished the marathon in 4hours, raising over $2 million in donations for the New York City school system.

To date, I consider the execution of “Diddy Runs The City” my proudest accomplishment in my post-production and non-linear editing career.

Commissioned by Sean Combs, I entered the Reality TV arena by way of editing the premiere episode of MTV’s Making The Band 2. I was tasked with using my unique sense of musical timing and literal storytelling to set the rhythmic tone for the ever-popular 2nd season of the hit series.

Commissioned by Sean Combs, I entered the Reality TV arena by way of editing the premiere episode of MTV’s Making The Band 2. I was tasked with using my unique sense of musical timing and literal storytelling to set the rhythmic tone for the ever-popular 2nd season of the hit series.

For the epic video Let’s Get It, I was asked to work on-site with Mr. Combs at Daddy’s House Studios in Manhattan, New York. Privacy and security concerns at the time required that edit come to Mr. Combs. A portable Avid edit facility was moved into the luxurious Daddy’s House Studio lounge in Manhattan for the execution of the edit for the hit record starring Diddy, Black Rob and G-dep.

For the epic video Let’s Get It, I was asked to work on-site with Mr. Combs at Daddy’s House Studios in Manhattan, New York. Privacy and security concerns at the time required that edit come to Mr. Combs. A portable Avid edit facility was moved into the luxurious Daddy’s House Studio lounge in Manhattan for the execution of the edit for the hit record starring Diddy, Black Rob and G-dep.

It was during this unique working experience that myself and Combs built a strong creative rapport as he would give the me the license to break all the rules and produce the most entertaining outcome the footage could provide.  The video hit the MTV and BET airwaves receiving outstanding reviews for its incredible sets and infectious introduction of the Harlem Shake dance craze. Industry wide the effect of the video was evident as the powerful rhythmic edit style that I perfected called the 'jump-cut" became a standard in most the music videos of that era.

It was during this unique working experience that myself and Combs built a strong creative rapport as he would give the me the license to break all the rules and produce the most entertaining outcome the footage could provide.

The video hit the MTV and BET airwaves receiving outstanding reviews for its incredible sets and infectious introduction of the Harlem Shake dance craze. Industry wide the effect of the video was evident as the powerful rhythmic edit style that I perfected called the 'jump-cut" became a standard in most the music videos of that era.

My VGY Productions was truly the go-to post-house for Bad Boy Entertainment producing an endless list of hit music videos.

My VGY Productions was truly the go-to post-house for Bad Boy Entertainment producing an endless list of hit music videos.

I launched my film career with my first official music video edit, “Sitting Home”, for legendary Bad Boy recording artists, Total.

I launched my film career with my first official music video edit, “Sitting Home”, for legendary Bad Boy recording artists, Total.

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